by
Moseiko
| April 15, 2021 |
News & Insights
As online marketing continues to evolve, improved results
are a goal sought by many advertisers. So, through what
optimization methods can we achieve better results and get
the maximum return? This issue I share the account
optimization methods, I hope to help you! 01 link through,
construct effect marketing Effect marketing focuses on the
optimization and adjustment of marketing strategy according
to the whole chain, and optimization can be carried out from
two levels, respectively, account optimization and effect
optimization. Account optimization mainly focuses on the
account placement level, from the account, promotion plan,
promotion group, keywords, creative and landing page and
other dimensions of the analysis; while the effect of
optimization needs to be linked by a number of parties to
complete the optimization, such as: take over the account
end of the landing page, consulting and sales, and so on.
According to the marketing funnel to determine the direction
of optimization, you can follow the following optimization
principles for orderly adjustment:...
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