360 Ads oCPC 2.0 heavy upgrade

• 360 Ads oCPC 2.0 upgraded: accurately reach high-value users, cross-border marketing effect breakthrough again! . 

Introduction: Pain Points and Opportunities in Cross-Border Marketing

In the highly competitive Chinese Internet market, overseas companies often face two major challenges: How to accurately reach high-value users and how to increase the conversion effect steadily while controlling the cost. and how to increase the conversion effect stably while controlling the cost. Whether it's airline ticket booking for travel carriers, course counseling for educational institutions, or user activation for financial products, "accuracy" and "cost controllability" are always the core demands of advertising.

360Advertising recently launchedoCPC 2.0Intelligent Delivery SystemWith industry-grade solutions, dual-target optimization strategies and full-link data backhaul capabilities, it is bringing a new breakthrough to cross-border marketing!

 

 I. oCPC 2.0 upgrade highlights: industry customization + dual-target optimization

1. Standardized conversion paths by industry, goodbye to "one size fits all"

• financial industry::40+Men, people with cars and houses are worth more;
• Education Industry::35+Married, highly educated parents are the core target;
• Game Industry : Young players aged 18-25 with 45+ paying users contribute 90% of revenue.

 oCPC 2.0 Customized conversion target and data model for 13 industries (including finance, education, e-commerce, tourism, etc.), the system automatically matches high-value people to avoid invalid exposure.

 

 2. Double-target bidding: balance shallow attraction and deep conversion

While traditional oCPC only supports a single transformation target, the new link supports"Shallow Behavior ( Click/Consultation ) + Deep Conversion ( Payment/Registration )" Dual Objective Co-Optimization, particularly suitable for two types of clients:

• Sectors with large budgets but long conversion chains (e.g., educational programs, financial services);
• E-commerce and gaming clients seeking ROI stability.

Cases of real-world testing :

Placement by an education clientoCPC 2.0After that, the deep costs fall22%Increase in conversions95%!

 

Second, the PC end of the full scene coverage: traffic high ground + video-based innovation

360With a daily average of14Billions of PC trafficIt covers high exposure positions such as navigation open screen, infomercials, pop-ups and so on. New upgradeVideo-enabled advertising resourcesWith dynamic expressiveness and immersive experience, it helps brands to quickly capture the mind of users:

• video clipCTRelevation40%The click-through rate skyrocketed for the Premium Account Promotion Group290%.;
• Support for vertical version/Cross-video,HoverInteractive and other innovative forms to meet the dual needs of brand publicity and effect transformation.

Industry Adaptation::

• Travel Airlines: Destination Scenery Video+Offers go straight to the mini-program;
• Industrial and agricultural B2B: product operation demonstration video + inquiry form conversion.

Third, PC small program closed-loop link: seamless jump to improve the user experience

For customers who rely on small program conversions (e.g., e-commerce, life services), 360 launched thePCEnd small program direct function::

• Users click on the ads and then directly call up the WeChat app to complete the purchase/Make an appointment without having to jump to a landing page;
• Supports site-wide smart investment program (oCPC/oCPM), with "underpinning links" to prevent leakage and to ensure that100%Reach.

Placement Example :

A hypermarket customer has a daily average success rate of transferring up through the small program linkage85%(math.) genusROIelevation30%.

IV. Why Choose MOSEIKO Agency to place 360 ads?

• License Qualification: Officially authorized into the sea marketing agent, to ensure compliance with the investment flow;
• Industry experience: In-depth service for cross-border clients in travel, finance, education, etc., familiar with localization strategies;
• technology-enhanced: One-stop docking data back, model optimization and payout guarantee to reduce the cost of trial and error.

Act now to capture China's traffic dividend!

whetheroCPC 2.0The precise placement of thePCvideo ads for brand exposure, or applet links for efficient conversion.MoseikoThe team can customize the best solution for you.

📩 Contact us: Send a request to [email protected]Get access to industry white papers and exclusive consulting services!